• Church Pew Slay

interview with claire sulmers

founder of


In a lot of ways this interview with Claire Sulmers, founder of, feels very full circle for me. My girlfriend Tiffany and I used to shut down the mall during college; always showing up fly, fresh and ready (insert runway walk here). Several years later, after I got married, I had three children within a seven year span. I often tell people that it takes a full two years after having a child before you start feeling any semblance of yourself again. From a fashion perspective, I call those 7+ years of my life "the frumpy years".

I was tired y'all.

I was uninspired, and I was looking very hot mess-ish. Very. Hot. Mess. Ish.

But like most human beings, I found inspiration in other human beings. When it came down to hair and skincare, YouTube brought me back to life. And when it came down to me once again serving lewks, Instagram and dozens of bloggers across the web, helped turn my hot mess-ish into my hot-yes-ish! Claire Sulmers and Fashion Bomb Daily were among those inspirational sites and pages.


Ms. Claire Siobhan Sulmers is the founder of, and the industry’s leading fashion blogger chronicling fashionistas of color.

Her pioneering work ushered in a new wave of digital journalism that fed and fueled an under-served community of African-American and Latino style lovers wanting to know more about brand from the culture. Beyond developing and directing content for FashionBomb Daily and its affiliate sites, Sulmers has done extensive style writing for other platforms including Vogue Italia , Vogue Paris , and ESSENCE Magazine.

Her body of work and online following - now numbered above one million - has made Ms. Sulmers the influencer of choice for major corporate brands who want to reach her audience including Toyota, Reebok, Verizon, and others. Ms. Sulmers, who hails from Atlanta, Georgia, holds a degree in French and African American studies from Harvard University.

In 12 years, Claire has accumulated over 1.3 million followers, written a book “The Bomb Life”, and is now working on her 2nd book.


Claire, thanks so much for agreeing to be a part of this blog!

You've been a fashion inspiration to me and so many others over the years. I'd love to let our Church Pew Slay readers know where your passion started. This question reminds me of that moment in "Brown Sugar" - when did you fall in love with hip hop, I mean fashion? 

I've been a fashion since I was a young girl. I don't remember too too much from my childhood, but I can remember a moment when I was playing dress up in my room, draping my mother's silk scarf over my head and smearing lipstick on in the mirror, and thinking: I like this. I instantly experienced the transformative nature of fashion and beauty and how it made me feel. I didn't think at the time that it would one day becoming an all consuming passion and vocation.

Most of the time, I'm a budget shopper and was raised to not put so much emphasis on brands, particularly if they